Join Vincent Lowe, former Global Art Director for Nike Running, for a strategic look at how design creates a universal yet authentic sense of “Place” for global brands. Drawing on experience with Apple, Google, and adidas, Vinny explores how creative strategy, digital experiences, and retail design build cohesive brand identity across continents and communities. This keynote demonstrates how designers move beyond aesthetics to ensure large-scale, commercial efforts are rooted in purpose and cultural resonance, effectively bridging the digital and physical worlds to foster genuine human connection.