New Zealand has built its economy on the value of what we produce. Dairy, timber, meat and tourism. But what if our greatest untapped resource is how we think? Nick Riley, Founder and Creative Director of Nonfiction, makes the case for design as a powerful driver of economic growth, creating differentiation, building intellectual property and helping New Zealand businesses compete on the world stage. Exploring how our unique cultural perspective can become a competitive advantage in an increasingly homogenised world, Nick challenges us to rethink how Aotearoa creates, captures and exports value.

This event is exclusive to
Local Design Conference ticket holders.