In 2021, Whanganui was designated New Zealand’s sole UNESCO City of Design, placing its unique creative identity on a global stage. This session explores what it means to be a City of Design, and how Whanganui’s rich cultural heritage – from centuries of Māori design to contemporary practice – offers a blueprint for human-centered futures. We will challenge the traditional notion of design by examining how indigenous perspectives, sustainable practice, and a sense of collective purpose can be woven into our work, strengthening both local community and global connections.