Brands excel at getting people to transact, but struggle to truly connect. In this talk, Meredyth and Chris will show how they use a powerful people-led design approach that moves customer experience beyond functional services into moments of cultural resonance. Framed through the theme of People + Place, they’ll explore how designed experiences can become platforms for belonging, co-creation, and identity. This is a chance to see how design connects audiences not just to brands, but to each other, to culture, and to the places they move through.