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Global Aotearoa: The Design Export Blueprint

Global Aotearoa: The Design Export Blueprint

Join NZ Design Week Founder, Jen Jones, for this free comprehensive masterclass exploring how New Zealand creativity translates to the global stage. This high-impact series brings together strategic insight and real-world experience to examine what it takes to grow design-led businesses beyond Aotearoa. From export readiness to international expansion, the programme offers a considered look at the commercial realities of scaling creative brands, and how local design values can be carried confidently into global markets. Please note lunch is not included.

Itinerary
9.30am Doors Open
10.00am The Export Framework: Strategy, Access, and Support

This session provides the essential strategic blueprint for global market entry. Experts from NZTE offer actionable guidance on finding global opportunities, accessing government grants, and leveraging Free Trade Agreements (FTAs). Learn how to navigate international trade frameworks and harness the national narrative to ensure your export ambition is both commercially viable and globally resonant.

11.00am Break
11.30am Resident: Scaling Design Integrity on the World Stage

Join Scott Bridgens and Tim Rundle for a masterclass in global brand expansion. Drawing on their collective experience at Resident and the iconic Tom Dixon (London), the duo will unpack Resident’s export journey and the power of global brand partnerships. This session offers a transparent look at the highs and lows of international growth, revealing the strategic learnings required to translate local creative vision into a commercially successful, globally distributed design house.

12.30pm Break
1.30pm Precision & Purpose: Building Global Value-Led Brands

Explore the realities of international scaling with Emma Lewisham (Emma Lewisham) and Megan Wyper (Acme). This fireside chat delves into how these two distinct brands have successfully navigated global markets through a commitment to innovation, sustainability, and ethical storytelling. Discover how to leverage national identity as a competitive advantage and the strategic pivots required to build high-performance consumer brands that resonate on the world stage without compromising on purpose or design integrity.

2.30pm Close / Networking

Speakers

Libby McFadden
Director of Brand & Content at New Zealand Trade and Enterprise
Amy Knightly
Director of Marketing & Communications at New Zealand Story Group
Scott Bridgens
Co-Founder and Managing Director, Resident
Tim Rundle
The Rundle Studio
Megan Wyper
Co-owner, Acme Cupco
Emma Lewisham
Founder, Emma Lewisham
Jen Jones (moderator)
Founder, NZ Design Week (moderator)
Acme Cupco
Networking Talk Workshop
Business of Design Product & Industrial
Thursday 5 March 2026
9:30am – 3:00pm
Residium, 165 The Strand, Parnell
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Global Aotearoa: The Design Export Blueprint

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current time: 4:59pm Pacific/Auckland 1

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Registrations open 9th February.
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