Join Bec Snelling (Snelling Studio) and Emma Fox (Studio Emma Fox + Massey University) for a vital dialogue on place-based making in Aotearoa. Bec shares her journey of transitioning a global brand to entirely local, regenerative production, prioritising material integrity and generational longevity. Emma brings her perspective as a researcher and educator, exploring how interdisciplinary collaboration can radically shift existing production frameworks toward sustainability. Together, they examine how combining traditional craft with modern innovation fuels authenticity and elevates our national identity. Discover how a commitment to “The New Local” creates enduring commercial, cultural, and ecological value.