Design is rarely just about how things look; it is fundamentally about the stories they tell and the legacies they build. This panel explores how leading practitioners use narrative, context, and meaning to create experiences that resonate deeply with audiences across Aotearoa and beyond. From physical products and digital interfaces to immersive spatial design, we examine how storytelling transforms a project from purely functional to truly unforgettable. Discover how to weave a cohesive narrative into your work to bridge the gap between architectural intent and human connection, ensuring every design choice serves a larger, more meaningful purpose.