Join Olivia Moon (Nodi) and husband Jeremy Moon (Icebreaker, Animals Like Us) for an honest conversation about disrupting tired categories through brand, design, and commercial strategy. Drawing on their recent work launching Nodi into carpet and Jeremy’s experience building Icebreaker Clothing and Animals Like Us pet food into global category-leaders, they’ll unpack how purpose organises everything, from product and brand to business model and market positioning. Discover what it actually takes to challenge established markets, why great product is only the prerequisite, and how design thinking shapes commercial strategy. This is an essential session for anyone building something distinctive in a competitive category.