{"id":11145,"date":"2025-10-09T16:03:23","date_gmt":"2025-10-09T03:03:23","guid":{"rendered":"https:\/\/aucklanddesignweek.com\/?post_type=tribe_events&#038;p=11145"},"modified":"2025-11-24T10:52:12","modified_gmt":"2025-11-23T21:52:12","slug":"the-global-blueprint-designing-place-and-purpose-for-iconic-brands","status":"publish","type":"tribe_events","link":"https:\/\/nzdesignweek.com\/mi-nz\/event\/the-global-blueprint-designing-place-and-purpose-for-iconic-brands\/","title":{"rendered":"The Global Blueprint: Designing Place and Purpose for Iconic Brands"},"content":{"rendered":"<p>Join Vincent Lowe, former Global Art Director for Nike Running, for a strategic look at how design creates a universal yet authentic sense of \u201cPlace\u201d for global brands. Drawing on experience with Apple, Google, and adidas, Vinny explores how creative strategy, digital experiences, and retail design build cohesive brand identity across continents and communities. 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